Website...

July 6, 2018

Does your business need a website? The short answer is YES!

Bill Gates, founder of Microsoft, once said..."if your business is not on the internet, then your business will be out of business." Wise words...

Last week we discussed the importance of having a web presence...well, think of your website as the "internet central" or the "hub" of your entire online presence! It is also the only online marketing tool of which you have complete control...it is your dedicated space on the world-wide web to build your brand, your way and get your message and story out to potential customers.

If you are already using social media, you may think that is sufficient and gives you the online presence your business needs. However, the truth is you have no control over any of those platforms...you are at the mercy of the platform owners (i.e. Mr. Zuckerberg at Facebook). And how many of us truly understand all of the algorithms and nuances that determine how your message gets out and to whom? Don't get me wrong, social media marketing IS A NECESSITY...in addition to having your own website. It affords you extended customer reach at an affordable cost. However, you are limited to the amount of information (or characters) you can use to tell your story on all of those platforms...including your profile or page.

So...yes, you must have a website! Here are some quick basic facts:

1. 70-80% of consumers will research a business on the web before making a buying decision

2. Over 70% of consumers say that a business' website has a direct influence over whether or not they purchase or utilize the services of that business

3. 97% of consumers search online for products and services

4. Having a website legitimizes your business & improves your overall credibility...it is a professional tool consumers expect you to have & can make the difference between choosing you or one of your competitors (who has one)

5. A website is a 24/7 silent salesman

6. Your website helps build your brand and allows you to carve space for your business in the industry & categories you wish to compete

7. It is a direct line to your customers...and more importantly, gives them a direct line to your business. It is an extension of customer service

8. It will increase your sales!!!

9. Your website becomes the piece of the internet you call "HOME"

The better question is...can you afford NOT to have one???